Crowdfunding is marketing

Crowdfunding is more than just fundraising. A crowdfunding project generates:

• Reach: With crowdfunding, you generate a fan base that has supported your project from day one.
• Marketing: Crowdfunding is always a form of marketing as well. Your community shares your project on social media, media outlets report on it, etc. It’s a great way to actively advertise your product.
• Branding: People get to know your new brand, and that familiarity becomes firmly established through your regular interactions with your crowd.
• Pre-market check: Your project is a new product. If people buy it on Crowdify, the chances are good that it will also sell well on the market later on. But if your project doesn’t get support, that indicates that the demand for your product isn’t there yet.
• Open innovation: Crowdfunding is also a good way to check the market. If your project finds supporters, then you know you’ve got a chance when it hits the market.
• Sales channels: Are you looking to launch a new product or service, or do you need additional financial resources for an existing product or service? With a crowdfunding project, you can start selling it ahead of time.
• CRM: Use a crowdfunding project to build stronger connections to both new and existing customers.