So you've just gotten off the ground and have already reached your goal amount? Congratulations, your project is funded! But your crowdfunding doesn't have to end there. Take your momentum with you and define a stretch goal: That is, you simply set another (higher) financial goal, which you then communicate to your crowd. In the sense of: Thanks to you, we have reached the target amount. And if we now reach this sum, then we can also realize the following: ... An example: You have found enough boosters for your project "golden coffee machine" and they have financed it. Your boosters or donors believe in your project and thanks to them, you have reached your target amount. Now you set a stretch goal and tell all boosters and potential ones that you are super happy and grateful and will now produce the golden coffee machine. What's more, if everyone adds to it now, you'll develop the matching coffee mug to go with it.
You don't get enough support for your Sretch Goal "coffee...
Crowdfunding – a word combining two terms that are at least synonymous. Perhaps even more emphasis should be placed on the first term: crowd. After all, crowdfunding is much more than a mere alternative financing method to a bank loan or funding acquired from professional investors. The “crowd” – i.e. the people who are willing to give you money for your idea or project, sometimes with and sometimes without a direct return – is particularly valuable, far beyond the amount of money they donate. It is a community that believes in you and your project. These people are interested in what you are doing. Your supporters may even develop a sense of responsibility for the project they are helping to fund and participate in the development process by exchanging ideas, discussing them and providing valuable feedback and information. Crowdfunding = community management? The story doesn’t end with your project idea. Instead, the most important part of crowdfunding now begins: defining...
Have you been sitting on a crowdfunding project idea for a while now? These 10 steps will help you to successfully launch it.
Step 1: Understand the principle of crowdfunding
With Crowdify’s “reward-based crowdfunding”, you decide on the target amount, your crowdfunding’s duration (3 to 50 days) and the goodies you’ll use to reward your boosters. Boosters can also choose to support you without receiving any goodies.
Most crowdfunding platforms use an all or nothing approach. If you reach or exceed the target amount, the money is paid out; if you don’t, the money is returned to the boosters. If you are unsuccessful, you don’t have anything to pay. If you are successful, most platforms charge a commission of around 10%, which also includes any credit card fees.
Generally, project initiators get money from 3 different sources: from family, friends and acquaintances (the crowd), from distant acquaintances and acquaintances of acquaintances (network) and from somewhere...
